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Why Pharmaceutical Companies Use Animal Characters For Their Products?

Pharmaceutical companies often use animal characters for their medicines or drugs for several reasons:

  1. Familiarity: Animals are familiar and relatable to many people, which makes them an effective way to market pharmaceutical products. By using animal characters, companies can make their products more appealing and memorable to consumers.

  2. Emotional appeal: Many animals have positive associations, such as loyalty (dogs), cuteness (pandas), or intelligence (dolphins). By using these animal characters in their marketing, pharmaceutical companies can tap into consumers' emotions and create a positive association with their products.

  3. Simplification: Some medical conditions and treatments can be complex and difficult to understand. By using animal characters, pharmaceutical companies can simplify their messaging and make their products more accessible to a wider audience.

  4. Compliance: Many medications need to be taken consistently and over a long period of time to be effective. By using animal characters, pharmaceutical companies can create a sense of loyalty and consistency that encourages consumers to stay on their medication regimen.

Overall, pharmaceutical companies use animal characters for their medicines or drugs because they are effective marketing tools that help to create emotional connections with consumers, simplify complex information, and encourage compliance with medication regimens.

3D Promoplastic produces custom animal character pens since 1996 . Many Pharmaceutical companies like Pfizer, Novartis, Roche, GlaxoSmithKline, Merck, Abbvie, Johnson & Johnson , Sanofi Aventis used animal characters for their own promotional and marketing campaign.

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