Imagine.. You picked a perfect branded merchandize, promotional product. You got many impressions, your brand has been recognized , everybody knows your brand. That recognition turned into sales and your sales boomed. Your director loves you, your boss loves you. Look at that. You just got promoted:) Yay! You got a raise, your boyfriend / husband wants to celebrate this fantastic news and taking you out for a romantic fancy dinner. Oh la la you live happily ever after.
Is it what happens?
I admit, yes it is little bit exaggerated. But to choose a right branded merchandize is not an exaggeration. Picture will tell you the whole story. When you choose the right product to keep, there will be connection between target audience and your logo brand.Don't forget Promotional Product that you've chosen will be your marketing communication tool and it is effective for sure.